NEW ONLINE GAME FOR ROARY THE RACING CAR!
Bionic got off to a flying start in 2008 by delivering their first project for Chapman Entertainment with the successful launch of "Pit Stop Panic" a game created to enhance the existing Roary web site.
Chapman approached Bionic in late December and asked us to look into creating a new game for the existing Roary site. Bionic decided that a game focusing on one integral location of many of the shows storylines would be the most appropriate way to develop a new game. Bionic therefore suggested the Pit Stop as the location and Chapman agreed.
With the show featuring a ground breaking blend of stop frame animation and cutting edge CGI, Bionic wanted to ensure the game reflected the pace and action of the show on the web. From here it was agreed that the creative direction of the game would feature a mix of the high octane racing footage lifted from the show which would be cut into fresh, original creative put together by Bionic.
Whilst the creative was being put together Bionic worked in tandem with Chapman to collect audio footage of Peter Kay (who plays Big Chris in the show) which, combined with imagery of his character was dropped into the game. Big Chris would act as a visual guide in the game to advise players on what parts of Roary were in need of repair as well as encouraging children with comic phrases delivered in Peter Kay's trademark style.
The show appeals to a target audience of 2 to 6 year olds and with this in mind Bionic added two methods of gameplay style to ensure the younger end of the audience could enjoy the game as much as the older age group.
The final results were a fast paced, age appropriate game delivering a sticky and competitive activity for children of all ages. Chapman were delighted with the game and Bionic are now looking forward to working on a number of other projects with them throughout 2008 - more news soon!
Help Roary win his race at Silver Hatch - play now!
If you'd like to see what we could do for you and your brands why not get in touch? We'd love to hear from you.
Paul Walker
Bionic Communications Ltd.
Centre Square, 1-9 Hardwicks Way, Wandsworth, London SW18 4AW
Tel : 0207 198 8320
Web : www.bionic-comms.co.uk
Whats Happening
-
BIONIC RARING TO GO!
When Rare Communications required a new corporate identity and website they wanted an agency who not only ticked the creative and technical ability boxes but also had a good understanding of their business and that of the industries in which they operate.
-
CHAPMAN AND BIONIC GO GLOBAL!
Chapman approached their digital partners Bionic Communications to assess each site and familiarise themselves with a already established Content Management System which the new sites would need to work across.
-
LAUNCH OF A NEW FIFI MICRO SITE!
Bionic jumped at the chance to create a site which really sowed the seeds in advance of the DVD launch...
-
NEW ONLINE GAME FOR ROARY THE RACING CAR!
Bionic got off to a flying start in 2008 by delivering their first project for Chapman Entertainment with the successful launch of "Pit Stop Panic" a game created to enhance the existing Roary web site.
-
BTHA TOY SAFETY SITE LAUNCHES!
Bionic have just delivered a great little Flash site for our friends at the British Toy and Hobby Association as part of their on-going work to promote toy safety to a wider audience.
-
DINOSAPIEN UNLEASHED!
We've created an awesome multi level game “Diggers and Dynamite’ and promotional micro site as part of BBC Worldwides' launch campaign for the DVD launch of Dinosapien. Are you brave enough to play this monster game?
-
PINGU: SITE OF THE MONTH!
Junior Magazine votes Pingu.net site of the month stating, “A quirky, fun site full of penguin silliness, it’s a must for fans old and new.
-
PINGU.NET GOES LIVE!
Bionic creates a new on-line look for Pingu for HIT Entertainment.
-
FOX STAYS IN TOUCH
Bionic creates a centralised communications programme for Fox Licensing and Merchandising for the licensee and retail community.
-
MANAGING YOUR EVENTS
As a stalwart of many trade shows and sales events, Bionic is well positioned to take care of your entire communications mix including stand design and build, sales collateral and impactful presentations and post event analysis.
-
PLAYTIME!
Games are a useful way to add a real spark into any website. Whether it's a bespoke or ‘off the shelf’ solution Bionic can deliver.
Bionic Communications Ltd. Centre Square, 1-9 Hardwicks Way, Wandsworth, London SW18 4AW