FOX STAYS IN TOUCH
With a working knowledge of Fox marketing communications Bionic approached the Managing Director of Fox Licensing and Merchandising (L&M) UK with a proposal to pull together all marketing communications to key licensees, retailers, agents and promotional partners across Europe under one programme and one brand name. The entire programme was designed, created, distributed and managed entirely by Bionic.
After a number of meetings with key Fox decision makers from both the UK and US and following a thorough technical review by News Corps technical team, Bionic was granted an initial 12 month contract to roll out the communications programme which was to be known as Fox In Touch. Our objective for the programme was to provide a snapshot of activities emanating from Fox L&M in the form of an HTML e-mail which recipients would receive directly into their e-mail inbox. From here the user could gather more information by simply clicking on an article and being taken directly to a series of dedicated and secure web pages which included movie clips, downloadable sales tools such as presentations and sales sheets. The tool also allowed direct contact with key Fox personnel improving the efficiency of communications.
The programme has gathered much pace with the contract having been renewed twice over the past 3 years.
If you are looking for similar services then please do contact us and let us talk through your requirements and provide you with our thoughts and proposals.
Paul Walker
Bionic Communications Ltd.
Centre Square, 1-9 Hardwicks Way, Wandsworth, London SW18 4AW
Tel : 0207 198 8320
Whats Happening
-
BIONIC RARING TO GO!
When Rare Communications required a new corporate identity and website they wanted an agency who not only ticked the creative and technical ability boxes but also had a good understanding of their business and that of the industries in which they operate.
-
CHAPMAN AND BIONIC GO GLOBAL!
Chapman approached their digital partners Bionic Communications to assess each site and familiarise themselves with a already established Content Management System which the new sites would need to work across.
-
LAUNCH OF A NEW FIFI MICRO SITE!
Bionic jumped at the chance to create a site which really sowed the seeds in advance of the DVD launch...
-
NEW ONLINE GAME FOR ROARY THE RACING CAR!
Bionic got off to a flying start in 2008 by delivering their first project for Chapman Entertainment with the successful launch of "Pit Stop Panic" a game created to enhance the existing Roary web site.
-
BTHA TOY SAFETY SITE LAUNCHES!
Bionic have just delivered a great little Flash site for our friends at the British Toy and Hobby Association as part of their on-going work to promote toy safety to a wider audience.
-
DINOSAPIEN UNLEASHED!
We've created an awesome multi level game “Diggers and Dynamite’ and promotional micro site as part of BBC Worldwides' launch campaign for the DVD launch of Dinosapien. Are you brave enough to play this monster game?
-
PINGU: SITE OF THE MONTH!
Junior Magazine votes Pingu.net site of the month stating, “A quirky, fun site full of penguin silliness, it’s a must for fans old and new.
-
PINGU.NET GOES LIVE!
Bionic creates a new on-line look for Pingu for HIT Entertainment.
-
FOX STAYS IN TOUCH
Bionic creates a centralised communications programme for Fox Licensing and Merchandising for the licensee and retail community.
-
MANAGING YOUR EVENTS
As a stalwart of many trade shows and sales events, Bionic is well positioned to take care of your entire communications mix including stand design and build, sales collateral and impactful presentations and post event analysis.
-
PLAYTIME!
Games are a useful way to add a real spark into any website. Whether it's a bespoke or ‘off the shelf’ solution Bionic can deliver.
Bionic Communications Ltd. Hardwicks Square London SW18 4AW