As both Fifi and Roary increase their presence globally, Chapman Entertainment needed to partner with a digital agency capable of helping them translate the Fifi and Roary website for new territories.
Chapman approached their digital partners Bionic Communications to assess each site and familiarise themselves with a already established Content Management System which the new sites would need to work across. In addition Bionic provided Chapman with a rollout plan for the sites across each country.
As Bionic were inheriting sites built by another agency a lot of upfront work needed to be undertaken by Bionic to ensure the code for the sites was set up in such a way that future translations for new territories could be implemented seamlessly, which was not the case for the first sites localised.
Bionic also needed to ensure that each new site could work into a Content Management System already established for the UK versions of the Fifi and Roary Sites, which proved challenging but has been ultimately achieved saving Chapman a lot of time and additional budget.
Bionic have already rolled out a Finnish Fifi and Roary site which have been very well received. Given these territories are relatively new for each brand, Chapman required a trimmed down version of the sites which Bionic set about creating. Chapman loved Bionic's fresh approach for each brand which incorporated some movement and humour which was exactly what Chapman wanted from these sites.
Further rollouts of the Fifi and Roary sites are planned for rollout in Sweden, Norway, Denmark, the Benelux region, United States and Canada over the coming weeks.
If you'd like to see what we could do for you and your brands why not get in touch? We'd love to hear from you.
Paul Walker
Bionic Communications Ltd.
Centre Square, 1-9 Hardwicks Way, Wandsworth, London SW18 4AW
Tel : 0207 198 8320
Web : www.bionic-comms.co.uk
When Rare Communications required a new corporate identity and website they wanted an agency who not only ticked the creative and technical ability boxes but also had a good understanding of their business and that of the industries in which they operate.
Chapman approached their digital partners Bionic Communications to assess each site and familiarise themselves with a already established Content Management System which the new sites would need to work across.
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Bionic Communications Ltd. Centre Square, 1-9 Hardwicks Way, Wandsworth, London SW18 4AW